Differentiate: to distinguish a specific difference; to develop differential characteristics; to acquire a distinct and separate character; to evolve so as to lead the pack
When you were studying for your boards, they told you that if you excelled clinically, that would be enough - success would come to those with the best hands, the best technique, the greatest knowledge.
The reality is quite different. Unless your entire business is based on doctor-to-doctor referrals, and you have little or no competition in your community for your particular specialty, then you are competing for patients along side the best and the not-so-best of your colleagues.
The truth is that the average patient doesn't understand how to distinguish their doctors clinically. They don't know that your surgical technique is superior or that your training is any better than another's. People use other factors to choose their doctors, and the most successful practices are the ones who understand those factors, know how to provide them, and do so consistently.
What are you doing to stand out? How will you help patients and referring practices to know that you're what they're looking for?
If you want to attract the highest caliber of partners, employees and patients, you have to differentiate your practice in your community. Professional Impact Differentiation Programs are designed to help you to do the one thing that no one else is doing, to find what is uniquely you and bring it out, and to provide the experience that your "customers" want. From the top right, choose a program that will help you to stand away from the ordinary and build the success your clinical skills deserve.
