M.A.D. Selected Table of Contents

Section One: Introduction
How to use the book and CD for maximum impact.

Section Two: The Four Languages of The M.A.D. Formula
Simple and powerful techniques from four different sciences to help you to build profound trust and rapid rapport with every type of person you meet.

Section Three: M is for Motivate
Learn to apply internal and external motivation techniques to move partners, patients, staff and referring colleagues to action!

Section Four: A is for Align
Forget team building! Learn new strategies to bring doctors, patients, staff, colleagues and vendors together and capitalize on their strengths as individuals.

Section Five: D is for Differentiate
Extraordinary new strategies to help you to stand out as the premier facility in your specialization.

Section Six: Now That You're M.A.D.
Inspiration and guidance to make your efforts pay off for you and your practice.

Appendix:
Role Play activities for every type of practice

Sample Reviews - Everyone's Mad For M.A.D. Leadership for Healthcare!

"NOBODY can claim to be fully skilled in the art of medicine without knowing and using these powerful, yet simple tools. This book is AMAZING! A TOUR DE FORCE!   A MUST READ FOR ANY HEALTH CARE PROVIDER!"   — Daren Primack, MD Managing Partner, Pacific Heart and Vascular Medical Group

"Put this book at the top of your reading list.   You won't be disappointed.   Neither will your patients, your partners or your staff.   This book is a gold mine."   — Neil Baum, MD, Clinical Professor of Urology, Tulane Medical School and Author of Marketing Your Clinical Practice - Ethically, Effectively, and Economically

"I wish I had read this book before I started my practice 10 years ago - it would have saved me a lot of grief."  — Scott Wrye, MD Private Practice, Plastic Surgery

"I've spent a lifetime developing patient and practice management skills, but nowhere have I ever read such a comprehensive, common sense approach. It should be the bible of all healthcare practices, maybe for all businesses."   — M. Constance B. Greeley, DDS Private Practice, Orthodontics  

"We had a good, solid orthodontic practice, got M.A.D., rejuvenated ourselves and our team, and boosted our bottom-line into Unbelievable! This manual is golden--- chockfull with how-to's every step of the way." — Johanna V. Manasse, Practice Manager (retired)   

"This book will definitely be required reading for the Orthodontic residents at the University of Illinois College of Dentistry."  — Robert Manasse, DDS Clinical Professor, University of Illinois at Chicago Department of Orthodontics, Private Practice, Orthodontics, Member of Board of Directors, Chicago Dental Society

"Wendy's techniques allowed us to transition from an 80% insurance based practice to an 80% cosmetic, non insurance based practice. I recommend this book to anyone who is ready to step out of the drudge that modern medicine has become and into a world where the patient is the focus of attention."   — Douglas M. Stevens, MD Private Practice Past President Lee County Medical Society, delegate to the Florida Medical Society

"M.A.D. Leadership for Healthcare is an enlightening and much needed text to help us ...patiently and positively impact patients' lives during their greatest times of fear and need."   — Louis Cannon, MD, FACA, FCCP, FACC, FACP, Director, The Heart and Vascular Institute of Northern Michigan, President, the Cardiac and Vascular Research Center of Northern Michigan

"This book is a blueprint for peace, prosperity and understanding in medical and dental practices... a 'Must Read' for struggling and thriving practices alike."   — Luke J. Curtsinger, MD, Private Practice, Coastal Empire Plastic Surgery

"Try reading a section each day before going to work. Your life and that of your employees will be better for it!"   — James W. Srour, M.D. President and Managing Partner Gastroenterology Associates of York

"If you can't get Wendy in person, buy the book. Your practice will grow and you, your staff, and your patients will be happier and healthier for it."   — Harold L. Kent, M.D., FACS Private Practice, Georgia Coast Surgical

"This is a must-read for anybody in any healthcare field. M.A.D. Leadership for Healthcare will be on my desk as a go-to reference book from now on."   — Laura Dennison, Ph.D., Doctor of Audiology, Private Practice  

"Wendy Lipton-Dibner has written a "Must Read" for all professionals hoping to be extraordinary in the health care field.   Gosh, I hope my competitors never get hold of this book!"   — Roger Haas, DDSMS, President, Haas Orthodontic Arts

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