The ACTION Formula© For Patient Motivation

Are you accustomed to using phrases like case conversion, case acceptance or patient compliance? If so, then this workshop is precisely what you need to increase your revenues and improve your ability to make a difference in your patients' lives.

Gone are the days where the doctor dictated a recommendation and the patient blindly and obediently complied. The healthcare consumer of today is a demanding, educated and conscientious shopper, with lots of questions and unlimited sources for answers. Even if you disagree with the "research" they bring in, you simply don't have the luxury of time to build a relationship that would lead them to believe your opinion over what they just heard from their 3rd cousin twice-removed.

Unless you know how to build rapid trust and rapport, and to guide your patients through a conversation that quickly identifies their motivations and concerns, then you are going to hear a lot of phrases like "I need to talk it over with my spouse," "I need to think it over," and "I'm going to get a second opinion."

To make it even more problematic, today's patients are increasingly convinced that they are "entitled" to insurance reimbursement and that, if their insurance company doesn't cover your treatment plan, then they simply shouldn't do it. You know you shouldn't let the insurance companies dictate what is best for your patient, but how do you communicate that without leaving him/her feeling "pushed" or "sold?" And how can you get your staff to encourage patients when they, themselves, think your fees are too high?

Even among practices that use a full-time patient coordinator, a lot of money gets left on the table. This is because patient coordinators are typically focused on the details of scheduling, insurance and financials. They are missing valuable skills that would assist them in building rapid rapport and trust, reducing fear, and guiding patients and their families to make positive decisions about their health and appearance - particularly when the patient is going out of pocket.

The ACTION Formula© For Patient Motivation will significantly increase your conversion and patient compliance rates.

The techniques you will learn in this workshop are formulated from a combination of several sciences (e.g., psychology, sociology, and neuro-psychology) and have been tested substantially for their efficacy. The best part is - these strategies are fun to use and help you to build strong, life-long relationships with your patients.

Through a high-energy, didactic and interactive workshop, you and your staff will learn to quickly and gracefully move patients to take action.  

PROGRAM OBJECTIVES

You and Your Team Will Learn To:

• Convert calls to appointments and consultations to procedures - without sounding "salesy" or "pushy."
• Shift their perspective from "selling" to "educating and motivating."
• Create an environment that allows maximum decision-making freedom for the patient.
• Learn a step-by-step method of identifying and breaking through the barriers that keep your patients
       from taking action.
• Develop a method of "selling" that will compliment their natural style and the flow of your practice.
• Increase their conversion rates.
• Increase repeat and referral business.

The ACTION Formula© For Patient Motivation is a multi-day program that may be delivered as a retreat (recommended) or in single day visits over the course of 3 months.  

To accelerate your learning curve, we recommend these follow-up tools:

• CD Follow-Up Program
• Live-Coaching Program

"This program gave us principles and their practical application [as well as] the skills to use them in orthodontic practice. The program makes perfect sense and has application immediately. The principles learned will apply to all facets of life, personally and professionally. I love Hal and Wendy! It has been a joy spending time together. I thank them from the bottom of my heart in helping us to fulfill our dreams." Robert Manasse, DDS Manasse Orthodontics

"Our conversion rate instantly improved dramatically, but more importantly, our patient satisfaction rate soared." Luke Curtsinger, MD -Coastal Empire Plastic Surgery

"I've been in practice 25 years and this was absolutely the most enlightening, empowering experience I've ever attended. This is a "must" for any practice wanting to become something "beyond the ordinary." Thank you, thank you, thank you for the most fun and wonderful weekend in my life!" Elizabeth Jones, DMD, Lake Keowee Dental

"The Motivating Patients to Action seminar was incredible. It brought our office closer together as a team and has helped us to communicate better with our patients. We are now able to give them what they want and they love it.   Not a day goes by that we don't use one of the many tools from the seminar. Wendy and Hal were the greatest, the training was intense, however, their humor made it fun! I can't wait for them to come to our office for a site visit!" Gina Hopgood, Practice Manager, Ocala Family Practice

"Wow!! The whole case presentation is not about us! A great system, we all need to understand what is driving our patients to make decisions. Not sales, rather helping people by understanding we have the unique power to grant their wishes. What a cool profession." Stevan Orser, DDS, Arlington Adult Dentistry

"The Dibners were abler to give me practical advice on evaluating my patients so that I can better relate to them." Greg Wadden, DDS

"The 'Motivating Patients To Action' workshop is very real and impactful on one's life. An absolute necessity for everyone. Thank you Dr's Hal and Wendy for your professional impact!" Amir Hagshenas, DDS

"Not only is the process very rewarding, we also have a lot of fun doing it." Lisa Orser, Office Manager/Patient Coordinator, Arlington Adult Dentistry

"Received tools to break through barriers. Received great knowledge in the psychology of motivation. Good pace, great energy, superior teaching skills. Patient conversion went from 72% to 100% in first 4 weeks!"   Charles Holt, DDS -Craniofacial Pain Associates of Dallas/Fort Worth

"I was extremely impressed with the unparalleled professionalism of both Wendy and Hal and the outcomes that were attained as a result of their training. Because of their training, my staff no longer looks upon "sales" as a dirty word. In fact, they are now looking forward to the next sales opportunity. More importantly, and what had the biggest impact on me personally, is the fact that these people truly care." Malton A. Schexneider, MMSc, PT, OCS -Physical Therapy Specialists, PSC

"It helped me to understand patients. It motivated me to help patients. It has also made me really excited about what I do! I can't wait to use my new tools! I found something in me I didn't know I had. It changed my life!" Jessica Encinas, DA -Tooth Wranglers

"The communication and profiles filled an empty part of our consultation appointments. It gave us a fresh, exciting way to help our patients understand what they really want." Jan Zobel, Office Manager - Arlington Adult Dentistry

"It gave me some great ideas on how to talk to patients. I liked everything about this program." Leesa Gonzales, RN Cardiologists of Lubbock