A SIMPLE, PROVEN SYSTEM THAT BRINGS PATIENTS RIGHT TO YOUR DOOR.
Enhance your image in the community. – Establish your expertise in your field.
Save big $$$ on marketing. – Attracting new patients with the
truth and community service
As a doctor, you are likely concerned about the trend in mass media to misrepresent health-related information. In point of fact, nearly all of what your potential patients see, hear and read about healthcare solutions omits key information and exaggerates other information. The end result: people receive false impressions that often lead them to make poor decisions about their own health. This is particularly true in elective healthcare areas like weight loss surgery, plastic surgery, non-surgical aesthetics, cosmetic and orthodontic dentistry.
Imagine if you could help your community by giving people THE TRUTH about health-related issues within your own area of specialization.
Imagine if you could help potential patients to understand their choices and walk them through the process of making an effective decision to live a better life. Imagine how that would enhance your reputation and standing in the comÐmunity. Imagine how that would build your practice.
Now you can do all of that in just 90 minutes. All you need is a simple program called
The Truth About... Seminar Series
The Truth About Seminar Series was developed in concert with technical advisors who are doctors, just like you. Every fact has been researched and validated for accurate representation. Every picture and diagram has been chosen to educate and invoke psychologically appropriate responses. The goal is to excite and entice people to take action by learning the truth of their conditions and their options for better health. Instead of scaring patients, we move them towards a healthier, richer life.
Attracting new patientsjust got much simpler
How many new patients do you want?
The Truth About Seminar Series can easily attract loyal, motivated patients month after month. Why? Because people are influenced by what they see and hear in the media. People are hungry for the truth about popular health topics like medical weight loss, plastic surgery and cosmetic dentistry. They want plain talk and honesty about the latest medical issues and treatments, not media hype.
This program was designed with your busy schedule in mind. That's why it is easy to promote and so easy to use. There are no complicated, multi-layered marketing strategies to eat up your time and resources.
We provide everything you need to deliver free, informational seminars that will help you become known as your community's "trusted source." Everything you need to make your seminars successful is in the box:
Complete marketing kit to attract and convert your seminar traffic
Organized checklist and blueprints for setting up the ideal seminar environment
Customized PowerPoint presentation ö on disc and ready to us
Easy to remember pre-recorded script ö learn while you drive to your offic
Seminar handouts designed to enhance your impact
Professional advice and consulting when you need it
It's all in one package, field tested and ready to use. All you have to do is decide who delivers the seminar you? Or someone you trust to represent you?
Attracting new patients without spending a fortune
It's common today for medical and dental practices to spend a minimum of $50,000 to $100,000 marketing themselves to potential new patients. A large group practice in a competitive metropolitan market might spend up to five times that amount on marketing and media placement.
Instead of spending all that money on several marketing strategies that may or may not work, why not save your money and start using a single, simple program that works virtually every time.
The Truth About Seminar Series is designed to help you attract and convert patients to elective procedures by:
Informing patients about health solutions in an ethical, comprehensive, educational and entertaining format
Enhancing your credibility/reputation by establishing you as an authority
Portraying you as a caring and knowledgeable professional
Creating a therapeutic alliance with the community and elevating you from a potential information
source to "the trusted solution provider"
Accelerating the patientâs decision-making process
Branding you as the "doctor-of-choice" for the intervention
The Truth About Seminar Series is a complete solution
Everything you need to attract patients to your seminars and present your information is included in this complete, turnkey, all-inside-the-box solution.
1. Marketing package designed to attract patients to your seminars
Direct mail letter to potential attendees
Direct mail invitation card w/offer (an incentive to attend)
Phone script (for handling inbound calls from letter/card recipients)
Print ad with up to 2 resizes for different print media
Press release for local newspapers/media announcing the event
Instructions for how to use/maximize your marketing effort.
2. 60-minute PowerPoint presentation - designed to stimulate the three key centers of the brain involved in decision-making and customized for you
3. 60-minute script for the presenter, recorded on CD for easy memorization (even in your car)
4. Attendee handouts to facilitate and accelerate the decision-making process
5. FAQ guide for your planned question and answer session
6. One-day live coaching workshop where you can develop or refine your presentation skills and address any concerns about public speaking
7. 8-week follow-up consultation with the nationâs leaders in seminar-based health marketing, to assist you with implementation and enhance your seminars.
Who better to tell the truth than you?
You can help the people of your community by telling them THE TRUTH at a seminar hosted by you or your practice. Thereâs no pressure - no selling ö just a step-by-step program that helps your audience understand the truth about their health concerns and offers them options for resolution.
The format is educational and entertaining.It's edutainment ö a format that has proven itself effective as a learning and selling tool because people tend to learn and retain more when they are educated in an entertaining way.
What's in it for you? That's easy:
An increased flow of new patients
More patients who want the same services you want to provide
An enhanced reputation in your community
Increased attention from your local news media
It's the perfect synergy between what you need, what your potential new patients want and a program that satisfies both. It's a win for the community, a win for the patient and a win for you and your practice.
The Truth About...
Seminar Series -- exclusively from Professional Impact.
Mark Twain once said:
"When everyone is looking for gold, it's a good
time to be in the pick and shovel business."
Your patient's business is the gold.And Professional Impact has your pick and shovel This may be the single most effective marketing strategy you'll ever use.
Call 1-800-70-IMPACT and learn how you can make a positive impact on your community and your practice by telling "The TRUTH About" Mention our website and get one day of live coaching for you or your designated seminar leader, along with our compliments.
"Wendy and Hal's 'psychologist' approach to decision making has helped us better tap into what patients are really thinking and what they really want. The best part is they get what they want, and we help them do it! I can't wait for the next speaking engagement!"
-Stevan Orser, DDS
... most of us only relate to—push the hot buttons of--a few patients during any talk we give. I think the lecture you’ve devised makes sure that we cover the hot buttons of all personality types so that we can motivate almost all of the people who come to hear our talk...on Saturday, 77% of attendees made appointments for consults, so it was pretty effective...we're hoping to really take off here in the next couple of months with the new talk.
- Hal Kent, MD FACS ASBS
